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Whipple's index (or index of concentration), invented by American demographer George Chandler Whipple (1866–1924), is a method to measure the tendency for individuals to inaccurately report their actual age or date of birth. Respondents to a census or other survey sometimes report their age or date of birth as a round number (typically ending in 0 and 5), or to be more culturally favorable, for example, so that they appear younger or to have been born on a date considered luckier than their actual date of birth. The process of reporting a rounded or “lucky” age is known as age-heaping.